Books I love – The Sell by Fredrik Eklund

Fredrik Eklund 2

Frekrick Eklund is the star of the hit show Million Dollar Listing New York. His 1st book is entitled The Sell: The Secrets of Selling Anything to Anyone, and is a New York Times bestseller.

I heard about Fredrik’s success in the real-estate business and had briefly seen an episode of Million Dollar Listing a few years ago. But when I saw his book at Indigo last month and noticed that the forward was written by Barbara Corcoran (one of the sharks on Sharks Den), I picked it up immediately.

Why I love this book: It’s all about selling!  He acknowledges that we’re all sales people all the time….and there’s nothing wrong with selling!

It’s written in a very casual manner as if you’re having a conversation with Fredrik. At the end of the book you feel like you know exactly who Frekrik Eklund is.

Some of my favorite quotes:

It’s all the same. If you know how to sell YOU, you know how to sell anything (page xvii)

If you’re not selling what you’ve got to offer every single day, you’re not making a better life for yourself and those you love. The SELL never stops (page xxiv).

Every day –no matter what your station in life or your line of work —you are selling yourself. You. Are. Your. Brand. And. Your Product (page 4).

I didn’t worry if I was important enough. I took action before doubt could rear its ugly head. (page 6)!!!!!!!!!!!

The only real resistance is ourselves, our fear of the unknown (page 9).

I wasn’t going to wait for anyone’s permission to succeed (page 33).

In order to be successful, you need a clear picture of what fulfills you.  IF you don’t dream big, others will do it for you and you’ll be helping them make their dreams come true. Fulfilling your dreams is the way to live to your highest potential (page 38).

Someone has to be number one. Why not me? Why not you? (page 39).

Fredrik Eklund

I could go ON and ON. I appreciate this book so much and I’m now reading it for the 2nd time.

You already know I’m a nerd, so what I typically do with my books is highlight and mark up the important points. Then I re-read all the highlighted sections, & discuss with everyone I know until they’re sick of hearing about it. I’ve also been known (in my really nerdy days) to actually type up notes and print off little booklets for people, like a Coles Notes version of the books I love.

Total. Utter. Nerd.     I know.


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